Reebok, a model recognized for footwear, spent two years refining the brand new PureMove Bra. It’s accessible to the general public in three days. However will it reside as much as its billing as the answer to our sports activities bra woes?
Photographs by Reebok
Reebok is banking on its proprietary Movement Sense know-how to steal the present. Reebok touts the PureMove sports activities bra to adapt to the speed and pressure of the physique (and, on this case, breasts) in movement.
As we’ve reported earlier than, a lot of manufacturers have tried to tame this dynamic feminine physique half, largely by materials, straps, and underwire help. Reebok went a unique route with what it calls Movement Sense know-how. The bra purportedly “senses” when movement begins and creates a “customized” form to help every wearer’s chest.
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Which means it really works the other approach as many closely constructed sports activities bras available on the market at the moment. Danielle Witek, Reebok’s senior innovation attire designer, defined the know-how’s intention in a press launch.
“The minimalist design of the bra could appear deceiving once you first maintain it, however you shouldn’t confuse this for lack of help or know-how,” she mentioned. “Each single element is intentional and instantly knowledgeable by years of our testing and analysis.”
Reebok labored with a College of Delaware product growth workforce to know breast biomechanics. It used 54 movement sensors to watch how the PureMove Bra shifted on the feminine physique.
WTF Is STF? Non-Newtonian Fluid in a Bra
To realize the light-weight but motion-controlling package deal it desired, Reebok utilized shear thickening fluid (STF) to the PureMove Bra material. It sounds weird, however this futuristic gel — already utilized in bulletproof vests and NASA spacesuits — coats the fabric and companies the material as you progress.
STF is a fairly wild substance with bizarre properties. A part of a gaggle of non-Newtonian fluids, STF reacts to pressure with elevated viscosity. This implies it tends to react like a strong when subjected to fast exterior forces.
Try the video beneath to nerd out on fluid mechanics and get a greater understanding of this know-how.
Utilizing this precept, Reebok claims the bra can mould to particular person breast shapes whereas in fluid type. However when the fluid is put beneath pressure by movement, it should stiffen so as to add help. This real-time adjustment goals to maintain breasts steady but comfy.
As a result of the know-how does the heavy lifting, the PureMove Bra has a easy seven-piece development (that’s not quite a bit in comparison with many sports activities bras). It additionally makes use of what Reebok calls “second-skin match” for motion freedom, in addition to back and front perforations for breathability.
Perhaps a motion-sensing sports activities material is a stretch. We haven’t examined it but, however if you happen to’re among the many 1 in 5 ladies who keep away from exercising as a result of they’ll’t discover the appropriate sports activities bra, you would possibly need to give this know-how a go.
The PureMove Bra will likely be accessible in sizes XS to XL for $60 on Reebok’s web site beginning August 17. Key retailers will carry the brand new sports activities bra by month’s finish.
By Julie Kailus
Affiliate editor Julie Kailus has spent a profession overlaying individuals, locations, and merchandise within the outside business. Julie will be discovered testing the newest and biggest in her favourite actions — path operating, mountain biking, swimming, snowboarding, and the underrated endurance sport of chasing two sons across the mountains.