9 years in the past, OOFOS launched with a brand new form of all-foam sandal made for the outside and past. The model is doubling all the way down to attempt to turn out to be an ‘it’ shoe of the 12 months.
As soon as there have been Crocs. Birkenstock had its day within the solar. KEEN, Chaco, Teva, and Vibram FiveFingers all come to thoughts when pondering again over the previous few years of footwear crazes.
Steve Gallo thinks OOFOS might be subsequent. As president of the model, he has a bias. However after working in footwear for 25 years, most lately as a GM at adidas, Gallo is bullish because the model features consciousness and a few key cultural developments align.
GearJunkie sat with Gallo for 5 fast questions on the Massachusetts-based model and its 2020 plans for progress.
GearJunkie: Earlier than we soar in, I’m curious: How did the corporate begin working with ultrarunner Courtney Dauwalter?
Gallo: We had the great fortune that she got here to us a couple of years in the past after buying the product and falling in love with it. Now we have sponsored her with product and watched her profession ascend from there. It’s been wonderful to see. This 12 months, we could also be performing some integrations with Courtney round a restoration and wellness push.
What are some key strikes we are going to see for 2020 with the model?
There’s numerous cultural deal with restoration and self-care in the intervening time. OOFOS aligns with that, and this 12 months we could have our biggest-ever advertising and marketing push.
This may embody a brand new marketing campaign that may, we hope, deliver the corporate to the forefront of the business because the chief in restoration footwear. We’re additionally launching a brand new product known as the OOmg eeZee this fall.
What makes OOFOS distinctive?
Steve Gallo, president of OOFOS
The sandals are all foam, and it’s a proprietary components that now we have a long-term license on, known as OOfoam. We guard what the froth is fabricated from, form of just like the Coke components [laughing].
However, actually, now we have documented that it absorbs 37% extra influence than conventional foam footwear supplies and is a pleasant mix of cushion and stability.
It’s a closed-cell foam with a slower rebound, and the footbed has a patented form that maximizes the properties of the froth.
The sneakers and sandals scale back strain on the physique by absorbing influence versus returning vitality like most conventional footwear foams do.
Inform us, how has the general public perceived the model and its footwear?
A few of our information reveals that a mean buyer, as soon as they purchase a pair, will purchase two extra pairs in some unspecified time in the future. So, a mean of three pairs per particular person.
We are actually offered in all REI shops across the U.S. and have seen 40% or extra progress of the corporate’s gross sales over the past 5 years. A number of NFL groups have bought the sandals for his or her gamers. We’re going to introduce a high-profile athlete ambassador quickly this 12 months, too.
Nevertheless, now we have low model recognition with folks surveyed. That’s the reason, for 2020, we’re doubling down on consciousness and advertising and marketing. The product we all know is perceived nicely as soon as somebody places it on their foot. Model consciousness for us is the No. 1 factor to unravel.
There are a selection of choices within the OOFOS line, together with the OOriginal sandal ($50, proven right here) and the OOmg Shoe ($140)
What ought to an outside client know concerning the sandals?
They’re mild and sturdy. We see lots of people clip a pair on their pack to enrich their climbing or climbing footwear. You’ll be able to put on them on the finish of the day to get better and calm down.
The sandals are a closed-cell foam, so they don’t facilitate micro organism progress. As an added bonus, the sandals float, in case you drop them on a creek crossing within the wilds!