Journey Tasks — the suite of outside recreation apps for mountain bikers, climbers, path runners, and extra — will half methods with REI, each companies confirmed.
Anybody who repeatedly takes to the crags or trails most certainly has seen or used an Journey Tasks app. First launched in 2006 with Mountain Venture, the apps — which now embrace MTB Venture, Mountain climbing Venture, Powder Venture, Path Run Venture, and Nationwide Park Path Information — present wealthy, detailed maps, circumstances, and user-vetted beta for well-liked (and not-so-popular) outside recreation locations.
The apps grew to become so well-liked, in reality, that in 2015, REI Co-op acquired Journey Tasks. And for the final 5 years, the community has grown and improved.
“They supported our progress very well for five years, together with an enormous quantity of latest content material and an all-new codebase written from the bottom up,” Journey Tasks founder and CEO informed us. “It’s an excellent firm that does an terrible lot for its staff and nonprofits, particularly in comparison with different retailers.”
Nonetheless, that can quickly change. In a discussion board publish to Mountain Venture this week, Wilder not-so-subtly hinted that the seemingly affluent partnership was coming to an finish.
“Hello people, I’m psyched to announce that I’m again on the helm of Mountain Venture (and the opposite Venture websites),” Wilder wrote. “There might be an enormous partnership announcement within the subsequent few weeks associated to this transition — one which I feel might be excellent for all climbers.”
REI subsequently confirmed to GearJunkie that it “selected to wind down the Journey Tasks platform” within the fallout from the coronavirus disaster.
“The COVID-19 pandemic has had vital impacts on our enterprise and prompted us to reevaluate our priorities throughout the co-op,” REI informed GearJunkie.
“Adventures Tasks is a superb useful resource, and we’re proud of how the co-op group has helped contribute to the platform over the previous 5 years.”
Journey Tasks Leaves REI, Hints at ‘Main Partnership’ Announcement
In response to each events, the 5-year partnership was mutually helpful and amicable. So too was the divestment.
“It was very mutual,” Wilder stated of the break up. “REI cares concerning the merchandise and communities and desires to ensure they proceed. REI successfully offered [Adventure Projects] again, which is now unbiased once more.”
And whereas Wilder has resumed as head of the corporate, he additionally teased one other large partnership inside the subsequent month.
“Mountain Venture may have a serious partnership that we’ll announce in a couple of weeks. I’m enthusiastic about it and assume it’s going to be actually good for climbers,” he stated.
He didn’t say any greater than that, however when requested about any main adjustments following the possession swap, Wilder stated, “Nothing drastic — immediately, at the very least!”
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Cryptic teasers apart, Journey Tasks was and nonetheless is an especially priceless utility for outside adventurers of nearly any talent stage. And with the attain and financial muscle of REI, the corporate made large beneficial properties. Wilder stated the co-op helped generate a “large quantity” of latest content material and write an all-new codebase from the bottom up.
He additionally stated the app suite now providers about 2 million customers per thirty days.
For its half, REI appeared proud of Journey Tasks, however the co-op needed to make powerful selections to navigate the pandemic.
“Whereas we proceed to see the potential in Journey Tasks, the platforms are merely not amongst our highest priorities shifting ahead,” REI stated.
“As we made this troublesome resolution, we additionally realized the unique founding father of Journey Tasks had a robust curiosity to reengage. We’re so happy Nick Wilder has agreed to take the sources over and can foster these outside communities into the long run.”
As a substitute, the co-op informed us, it’ll focus extra closely on different providers to assist members because it slowly emerges from the pandemic. That features its digital outfitting, on-line retail, curbside pickup, and the co-op journal.